Our passion is to support reliable employment to date farmers in different parts of the world, especially in Palestine. Most of the farmers in Palestine rely on the production of Olive Oil and Medjool Dates and with little prospects of alternative employment around the farms, a loss of date cultivation would take more people to the cities, fracturing the country’s rural communities and pushing farmers towards poverty. We remember meeting a Palestinian farmer in 2017 who said to us ‘we want trade, not aid’. We can never forget that and since that day my family made it their mission to support them. Over the years we have diversified and have added other date-based products, organic nuts, seeds and dried fruits to our range.